Display Advertising is a form of online advertising by embedding and advertisement in a web page. Ads may be static or dynamic. Dynamic ads, typically called Rich Media, are usually constructed from a JavaScript program or a multimedia object using Java, Shockwave, or Flash to employ sound, animation, or even video.

Note: Actual live implementation may still change/vary as it will be based on a website's updated design.

UNIT GUIDELINES

  • BILLBOARD

    Dimensions

    970x250 px

    File Size

    40 KB file size limit for .jpg/.gif/.png;
    100 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A large format in prime real estate. This ad format can be located at the top most part of a site's homepage. It will be the first format that will be seen when the page is initially loaded.

  • SUPER LEADERBOARD

    Dimensions

    970x90 px

    File Size

    30 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A horizontal banner which is located above the masthead of any website

  • AD STRIP

    Dimensions

    970x60 px

    File Size

    30 KB file size limit for .jpg/.gif/.png;
    30 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A horizontal banner which is located below the navigation bar of any website.

  • MEDIUM RECTANGLE

    Dimensions

    300x250 px

    File Size

    30 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    This format is located at the right side of a webpage.

  • BUTTON

    Dimensions

    300x60 px

    File Size

    20 KB file size limit for .jpg/.gif/.png;
    30 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A medium sized format which can be located on the right side of a page.

  • VIDEO BILLBOARD

    Dimensions

    970x250 px

    File Size

    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf);
    max 3-4MB for video file

    Click here to view actual execution
    Description

    Can also be referred to with the same description as the standard billboard. The only difference with this format is its ability to showcase video files.

  • SECTION INTERSTITIAL

    Dimensions

    minimum: 300px x 250px
    maximum: 550px x 480px

    File Size

    MINIMUM:
    60 KB file size limit for .jpg/.gif/.png;
    60KB file size limit for flash (.swf)
    MAXIMUM:
    150 KB file size limit for .jpg/.gif/.png;
    150KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A format which will be made visible once a user clicks on a particular section of a website. When user clicks on their desired section, an ad will first come out before they are led to the specified section.

  • EXPANDING BUTTON

    Dimensions

    collapsed: 300x60 px
    expanded: 600x120 px

    File Size

    COLLAPSED:
    30 KB file size limit for .jpg/.gif/.png;
    30 KB file size limit for flash (.swf)
    EXPANDS:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    Originating from a medium sized format, this format showcases more visibility by expanding to a larger scaled format.

  • PAGE COLLAPSE

    Dimensions

    MREC: 300x250
    during collapse: 1000x250px
    (depends on height of flashbox)

    File Size

    MREC:
    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)
    COLLPSE:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A format which utilizes the premiumness of a site's homepage flashbox. Upon click from a standard mrec or button, the site's homepage flashbox will collapse to reveal an ad's "big reveal".

  • NOTEBOOK

    Dimensions

    static: 300x600px
    expanded: 600x600px

    File Size

    STATIC:
    60 KB file size limit for .jpg/.gif/.png;
    30 KB file size limit for flash (.swf)
    EXPANDS:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    Originating from a medium sized format, this format will expand to reveal a larger scaled format which can carry several tabs/pages, similar to a microsite.

  • WELCOME

    Dimensions

    upon welcome: 300x250px (min size) / 550x350px (max size)
    when closed: 300x60px

    File Size

    UPON WELCOME:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)
    CLOSED:
    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    One of the very few slightly intrusive ad that we offer. We only offer this ad on a very limited duration. The ad will come out once the homepage of a site is loaded on a site's screen. After its animation, it will land to a button ad format.

  • EXPANDING MREC

    Dimensions

    collapsed: 300x250px
    expands: 600x250px

    File Size

    COLLAPSE:
    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf) EXPANDS:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    Originating from a standard mrec, the format can expand horizontally to reveal a larger scaled format.

  • VIDEO SIDEKICK

    Dimensions

    collapsed: 300x250px
    expanded: 850px x 700px

    File Size

    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    This format converts an expandable banner into a panel that opens to the side of the publisher page for an unlimited ad experience.

  • VIRAL VIDEO BOOSTER

    Dimensions

    static: 300x250px
    expanded: 800x700px

    File Size

    STATIC:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for for flash (.swf)
    EXPANDED:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)
    max 3-4MB, Max of 30 secs for video

    Click here to view actual execution
    Description

    Enabling a background dimmer on expansion and social features to facilitate sharing, this format enhances both video impact and reach.

  • BACKGROUND DIMMER

    Dimensions

    300x250 px

    File Size

    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    By dimming the web page surrounding the ad, this format enables advertisers to enhance engagement and direct the user's attention to the ad.

  • STANDARD CATFISH

    Dimensions

    970x90 px

    File Size

    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    A horizontal banner which can be located at a "locked" position at the bottom of a webpage.

  • INTERACTIVE CATFISH

    Dimensions

    static: 970x90px
    expanded: 970x570px

    File Size

    STATIC:
    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)
    EXPANDED:
    150 KB file size limit .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)
    max 3-4MB for video

    Click here to view actual execution
    Description

    An Interactive version of the standard catfish ad, similar to a notebook execution where several panels can be included in the expanded section (video, gallery, etc)

  • PUSH DOWN AD STRIP

    Dimensions

    collapsed: 970x60px
    epxanded: 970x415px

    File Size

    COLLAPSED:
    60 KB file size limit for .jpg/.gif/.png;
    60 KB file size limit for flash (.swf)
    EXPANDED:
    150 KB file size limit for .jpg/.gif/.png;
    150 KB file size limit for flash (.swf)

    Click here to view actual execution
    Description

    When a standard ad strip is clicked, it will expand downwards, pushing down all content below it as well.

  • SKINNING

    Dimensions

    each side: 125x900px (text area 125x550px)
    spillover area maybe used as background color
    placed in 1600x900px canvass (provide 1000px in middle for site content)

    File Size

    100 KB file size limit for .jpg/.gif/.png;
    Click here to view actual execution

    Description

    Vertical ad placement seen on the left and right side of the page.

  • EXPANDING CATFISH

    Dimensions

    static: 970x90px and expanded: 970x415px

    File Size

    Click here to view actual execution
    Description

    An Interactive version of the standard catfish ad where athe expanded panel can reveal more information - video, content etc.

  • STANDARD MOBILE AD

    Dimensions

    320x50px / JPEG OR GIF ONLY / 50KB MAX FILE SIZE

    File Size

    Click here to view actual execution
    Description

    Standard banner ad for mobile.

  • MOBILE CATFISH

    Dimensions

    320x50px / JPEG OR GIF ONLY / 50KB MAX FILE SIZE

    File Size

    Click here to view actual execution
    Description

    Standard banner ad but remains at the bottom of the screen even if user scrolls down the content.

  • MOBILE WELCOME AD / FULL PAGE AD

    Dimensions

    320x416 JPEG OR GIF ONLY / 50KB MAX FILE SIZE

    File Size

    Click here to view actual execution
    Description

    Ad appears before the site/mobile site loads.

  • EXPANDING CATFISH

    Dimensions

    STATIC: 320X50
    EXPANDED 320X250

    File Size

    Click here to view actual execution
    Description

    Originating from a standard catfish ad, the format can expand vertically to reveal a larger area for more content for the campaign.

  • EXPANDING BANNER

    Dimensions

    STATIC: 320X50
    EXPANDED 320X250

    File Size

    Click here to view actual execution
    Description

    Originating from a standard mobile ad, the format can expand vertically to reveal a larger area for more content for the campaign.

  • HALFPAGE

    Dimensions

    300x600px

    File Size

    40 KB file size limit for .jpg/.gif/.png;

    Click here to view actual execution
    Description

Native Advertising is a more subtle form of online advertising. It is a type of advertising that takes the form of an available content in a site or in a platform. This could be mainly used for advertising objectives that aim to constructively communicate or connect with their target audience through engaging content.

UNIT GUIDELINES

Summit Digital’s New Ad Product - #Match, target your audience based on their interests and profile. Gain awareness for your brand across the Summit Digital Network with #Reach. Watch the Video to learn more:

WHAT ABOUT US

Summit Media is the leading magazine publisher in the Philippines with more than 20 titles under its umbrella. Aside from magazines, we are in digital media, outside-of-home media, mobile marketing services, book publishing, and consumer events.

WHAT WE CAN DO

We offer a wide variety of ad products you can choose from. Whether it is a massive display media ad campaign or a campaign which needs to utitlize a more customized or native approach, we have the solution for you.

WHY YOU SHOULD ADVERTISE

We share the same vision with you—to ensure that we focus our efforts in delivering a targeted and consistent message to all our readers. Let us share our expertise of knowing where to drive and how to create content that can impact people's lives.