Pure 'N Fresh

on Candymag.com

DESCRIPTION

The campaign is geared towards positioning the brand as a cool must have for teens. The campaign also aims to spark interest and induce trial for the brand.

DURATION

Six (6) months

RECOMMENDATION

Develop an online camp where our Candy girls can interact, play games, and initiate various activities which answer to the overall theme of the campaign: I Heart My Body. The online camp, which is housed under www.candymag.com is designed to have different tents where the users can earn points by doing the needed activities: My Tent (Hygiene); First Aid Tent (Q&A on personal hygiene); Pamper Stations (manicure, pedicure, etc.); Sports Tent (physical activities: volleyball, badminton). Points are used to measure the user's popularity; energy; and hygiene.

RESULT

The campaign components gathered the following metrics:
Camparazzi Active Users/Members: 5,596 members

WHAT ABOUT US

Summit Media is the leading magazine publisher in the Philippines with more than 20 titles under its umbrella. Aside from magazines, we are in digital media, outside-of-home media, mobile marketing services, book publishing, and consumer events.

WHAT WE CAN DO

We offer a wide variety of ad products you can choose from. Whether it is a massive display media ad campaign or a campaign which needs to utitlize a more customized or native approach, we have the solution for you.

WHY YOU SHOULD ADVERTISE

We share the same vision with you—to ensure that we focus our efforts in delivering a targeted and consistent message to all our readers. Let us share our expertise of knowing where to drive and how to create content that can impact people's lives.