Gap Blogger Challenge

on StyleBible.ph

DESCRIPTION

The advertising objective of the campaign is to create awareness about their "Be Bright" collection.

DURATION

One (1) month

RECOMMENDATION

Develop a native advertising campaign targeting our website which has the most relevant market and strongest platform to execute the campaign's objective: www.stylebible.ph. The campaign utilized the website's network of bloggers to develop content which would highlight the new collection. Stylebible.ph enlisted six (6) of today's top bloggers to take their pick from the selection of Gap Now Tees and style it their way. The article comes with photos and styling tips from the bloggers.

RESULT

The campaign components gathered the following metrics:
Branded Content Article: 13,000 pageviews

WHAT ABOUT US

Summit Media is the leading magazine publisher in the Philippines with more than 20 titles under its umbrella. Aside from magazines, we are in digital media, outside-of-home media, mobile marketing services, book publishing, and consumer events.

WHAT WE CAN DO

We offer a wide variety of ad products you can choose from. Whether it is a massive display media ad campaign or a campaign which needs to utitlize a more customized or native approach, we have the solution for you.

WHY YOU SHOULD ADVERTISE

We share the same vision with you—to ensure that we focus our efforts in delivering a targeted and consistent message to all our readers. Let us share our expertise of knowing where to drive and how to create content that can impact people's lives.