Cream-O Cakewich

on Candymag.com

DESCRIPTION

The advertising objective of the campaign is to create awareness and buzz about Jack 'n Jill's new Cream-O variant: Cream-O Cakewich.

DURATION

Three (3) weeks

RECOMMENDATION

Develop a display and native advertising campaign targeting our website which has the most relevant market for the brand: www.candymag.com. The campaign initiated an expanding MREC display ad format with a promo component. The promo's mechanic required our Candy girls to answer the question: "How do you enjoy your Cream-O Cakewich?" Three (3) raffle winners would each win an iPod Touch. To support the campaign, a branded content was also developed which listed 10 creative ways to enjoy Cream-O Cakewich, which served as one of the platforms to challenge our Candy girls to get creative with their ideas for the promo.

RESULT

The campaign components gathered the following metrics:
Display Ad Product (MREC):
250,000 impressions; 25,590 ad clicks; 0.10% CTR
Branded Content Article: 12,110 pageviews
Promo: 10,800 entries

WHAT ABOUT US

Summit Media is the leading magazine publisher in the Philippines with more than 20 titles under its umbrella. Aside from magazines, we are in digital media, outside-of-home media, mobile marketing services, book publishing, and consumer events.

WHAT WE CAN DO

We offer a wide variety of ad products you can choose from. Whether it is a massive display media ad campaign or a campaign which needs to utitlize a more customized or native approach, we have the solution for you.

WHY YOU SHOULD ADVERTISE

We share the same vision with you—to ensure that we focus our efforts in delivering a targeted and consistent message to all our readers. Let us share our expertise of knowing where to drive and how to create content that can impact people's lives.