BPI Buyer's Guide

on TopGear.com.ph

DESCRIPTION

The advertising objective of this campaign is to create awareness about their car loan product to further boost the product's loan application.

DURATION

Six (6) months

RECOMMENDATION

Develop a highly relevant sponsorship campaign by offering one of the top most visited sections of www.topgear.com.ph. The sponsorship included skinning the left and right pages of the Buyer's Guide section and by skinning the main functionality of the section, where our users can compare different brands, their corresponding model and make. It was also supported by showcasing run of site display placements in other pages of the website.

RESULT

The campaign components gathered the following metrics:
Display Ad Product: 750,000 impressions; 1200 ad clicks; 0.16% CTR
Section Skinning: 1.25% CTR (average)
Function Skinning: 900,000 views

WHAT ABOUT US

Summit Media is the leading magazine publisher in the Philippines with more than 20 titles under its umbrella. Aside from magazines, we are in digital media, outside-of-home media, mobile marketing services, book publishing, and consumer events.

WHAT WE CAN DO

We offer a wide variety of ad products you can choose from. Whether it is a massive display media ad campaign or a campaign which needs to utitlize a more customized or native approach, we have the solution for you.

WHY YOU SHOULD ADVERTISE

We share the same vision with you—to ensure that we focus our efforts in delivering a targeted and consistent message to all our readers. Let us share our expertise of knowing where to drive and how to create content that can impact people's lives.